Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our Content Audit Services Services

Delivered by AppWT Web & AI Solutions — Michigan's trusted web & AI agency since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. Founded in 1997, we have been delivering premium web design, custom software, and digital marketing solutions for 30 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have completed 23,762+ projects for 9,536+ clients across Michigan and beyond.

Our Content Audit Services Expertise

Content audits reveal what works, what needs improvement, and what wastes resources. AppWT inventories all content assets, evaluates performance against goals, and provides actionable recommendations. We analyze traffic patterns, engagement metrics, conversion data, and SEO performance for every piece. Audits identify quick-win optimization opportunities, content gaps preventing customer journey completion, and outdated material hurting credibility. We assess technical SEO factors including duplicate content, thin pages, and cannibalization issues. Recommendations prioritize by impact and effort, creating realistic improvement roadmaps. Southfield businesses discover that 20% of content generates 80% of results while the audit identifies underperforming assets to update, consolidate, or remove.

Our Approach

AppWT audits your complete content library and prioritizes improvements by impact. You invest resources optimizing high-potential content instead of guessing which pieces matter.

Why Choose AppWT

30 Years of Excellence

Family-owned since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. 62+ five-star reviews across Google, Clutch, and Yelp.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Based Team

Proudly headquartered in Livonia. We serve Michigan businesses and clients worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your content audit services needs.

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Tech Wizards an AppWT Anthem